You don’t have to like what all artists put out, but, you MUST be kind. Sometimes, kindness is silence, having this knowledge that no one ever put anything out with the intention for it to fail. I’ll be the first to admit to you that as a listener, you hold all the power. It’s okay to not like somebody’s creative output but it will never be okay to tear people down.Adekunle Gold
Those were the words of AG Baby in his last letter to his fans. By the way, if you haven’t listened to #AfroPop Vol. 1 by Adekunle Gold, I believe you are missing a lot, no jokes! My favourite tracks are ‘Exclusive’, ‘My Ex’ and ‘Pretty Girl’. If you have, please share your favourite on the album in the comment section.
Last week, a friend of mine, Abayomi, who is an upcoming artist, shared one of his latest works with me. He wanted to know what I thought about it. It was nice. I liked the song a lot, and I told him so. When he officially released the song, I didn’t hesitate in carrying the matter on my head like Agege bread, asking my Stars to take a listen to it. Know why? I love the song and I’m too generous a person to keep such a good music to myself?
Please listen to Yomi – Madu Madu, a mash-up of 14 of Kizz Daniel’s songs 👉 HERE
However, this wasn’t the same energy I gave to one of his previous releases. It was a fine song, but it didn’t resonate with me. This fact made it difficult for me to share the song with others even though he’s my friend, and I know he needs all the support for his hustle. I must admit, it wasn’t an easy decision but it didn’t feel right to share it either. I don’t know if you get what I mean?
Last night, I put up another song by my OG, High M, who I’ve been opportuned to listen to his entire album way before any of the tracks on it dropped. Yeah, I’m that kinda special friend, y’all 😉.
Anyway, one of his tracks, My Way, unseated Brymo’s ‘Something Good is Happening’ which had been my ringtone for years. And trust me, that says a lot because your girl is one who hardly ever changes her ringtone or DP.
Please, listen to High M – My Way 👉 HERE (so he gets some coins😉)
Now, a comment from one of my Stars who listened to High M’s latest release prompted this blog post. He asked me if I was promoting my friend’s song because I liked it or out of loyalty.
Please listen to HIGH M – Murder On My Mind ft Eniola Havoc x MVP MILITIA 👉 HERE
So, I’m bringing that question here to you;
Should we still promote our friend’s or relative’s work even when we do not like it or think it’s good enough?
I mean, I don’t have to think about it twice when one of my favourite superstars releases a creative piece that I do not like; I won’t share or promote it. It’s a no brainer. And like AG Baby said, sometimes, kindness is silence. But with people that I know personally, understand their hustle and know they need all the promotions they can get, should I still keep the same energy when I don’t like their work or it falls short?
Please, let me know if you’ve ever been in a situation like this before? Also what would you do?